Sharp EDGE Seminars – IMEX America


Monday 9 October 2017
Room: Galileo 907, Level 1, The Venetian® l The Palazzo® Congress Center

IAPCO Seminar
PCO [Meeting Planner] & DMC – What’s happening?

The Debate
DMCs are essential to the PCO/ Meeting Planner vs. DMCs are superfluous to the PCO/ Meeting Planner

Probably not the first you have heard this, but the story continues. Doubts on the everlasting relation between PCO & DMC are on the table and there are strong contenders on both sides of the aisle. Are PCOs still so very much dependant on the local knowledge of a DMC? Are CVBs & DMOs sufficient for providing PCOs with enough information to maximize the local experience during your congress? Understanding the relationship and the business of both PCOs and DMCs is key here. But what changes can we expect in the future, how will digitization affect our business?


  • Rutger Hoorn, Director of Global Sales, Ovation Global
  • Will Taylor, Sales and Marketing Manager, Arinex Pty Ltd.

Stéphanie Cuillerier, Sales Manager, JPdL Montreal

Full seminar details including speaker bios

Wednesday 11 October 2017
08.30 -09.30
Room: Casanova 505, Level 1, The Venetian® l The Palazzo® Congress Center

IAPCO & PCMA Seminar
Lessons from the trenches in meeting design

Every time we know more and more about how we learn, how memories are build and what we pay attention to. At the same time, in the meetings industry we have more apps, tools and techniques than ever – but how do you choose the right ones for your event? Learn from a meeting design practitioner what are the most effective formats and tools for your event

Take aways:

  • Discuss what your audience’s needs are before, during and after the event
  • Understand scientifically-proven meeting design principles to turn your event into an exciting experience
  • Learn the most effective tools and strategies to support your audience needs


  • Rosa Garriga Mora, Meeting Architect, Kenes Group [IAPCO]
  • Kirsten Olean, American Society for Microbiology [PCMA]